CI Introduction

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CI Introduction

CI Introduction

It means dynamic jumping of KATA which introduces the excellence of the flavor and quality of domestic
Abalones to the World and promotes actively the Abalone Industry for export.

Symbol Mark

The symbol mark of KATA is representative symbol as core for all visual communications of KATA.
The use of this symbol mark demands special care because the mark developed for securement of unity for visual images is specified for creation for sense of unity among members and provision of consistent images inwards and outwards.
The rules and regulations shall be applied upon a use for prevention of damages to image due to distortion, deformation, misuse, etc. The data included CD-ROM might be exploited on play and re-compilation or modification of the data shall not be permitted.

Minimum SizeThe symbol mark of eKATA of the Width shorter than 9mm shall not be used. eKATA.

Signature B

Signature width type is the element developed to improve brand-communication with spatial limitation such as necessity of clear mark of Association Name or sign of width type depending on situations as width type combination of KATA symbol mark and logo type.

Minimum SizeThe symbol mark of eKATA of the Width shorter than 45mm shall not be used. eKATA. .

Signature B Grid System

The Grid System could be exploited for accurate application of KATA Signature without any change of distortion upon the work for hand-made or large-type.
KATA Signature could be played more easily and accurately by assembling parts of signature drew in Grid which had been modularized.

The exploitation by drawing could be available in the event that play data recorded CD-ROM is difficult for use. However, KATA signature shall not be damaged by accurately drawing up according to related regulations

Signature Clear Space Standards

The rule of minimum space specifies the minimum space which should be secured to express accurately intrinsic image without visual obstacles from surrounding elements.
The following rules shall be applied for visibility and visibility and recognition and keep from giving obstacles to smooth brand-communication.

Clear Space AIf the height of signature is X, the minimum amount of space shall be 0.4X on the above and below, 0.5X on the left and 0.6X on the right based on X.

Clear Space BThe rule B regarding space might be applied only in the event that the visibility is difficult to be secured in outside media such as outdoor billboard and stadium fences.
If the height of signature is X, the minimum amount of space shall be 0.2X on the above and below, 0.25X on the left and 0.3X on the right based on X.

Emblem

The emblem is a logo as the primary design elements developed in authority and dignity of the association of various items and decorative applications that require is applied to the media.
The rules and regulations shall be applied upon a use for prevention of damages to image due to distortion, deformation, misuse, etc. The data included CD-ROM might be exploited on play and re-compilation or modification of the data shall not be permitted.

Full Color Emblem

One Color Emblem

Color System

Color system is crucial method to differentiate KATA so It is important that designated color be consistently and accurately used with unity. Spot coloring shall be as a rule but 4 Color Process might be applied in accordance with media(newspaper, magazine, package, etc.) on printing. The best standard color shall be gotten in comparison with coloring sample as it made wide differences like brightness saturation in spite of application of 4 Color rule. The use in RGB mode makes differences in each applied media so it shall be used based on designated color by adjusting.

Main Color

Sub Color

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